Does Environmental Innovation Produce License: A Customer-Based Brand Equity Perspective?

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Customer-based brand equity: Insights from consumer neuroscience

This review describes how insights from cognitive and behavioral neurosciences are helping to organize and interpret the relationship between consumers and brands. Two components of brand equity—consumer brand knowledge and consumer responses—are discussed. First, it is argued that consumer brand knowledge consists of multiple forms of memories that are encoded in the brain, including well-esta...

Measuring Customer Based Brand Equity in Hotel Industry of Pakistan

Hotel industry of Pakistan has contributed significantly to Pakistan’s national revenue. The current study focuses on measuring two dimensions of customer-based-brand-equity i.e. brand loyalty and brand image, and, factors of perceived value of the visitors in Pakistan’s hotel industry. Brands are valuable assets that add economic and strategic value for its proprietors which can be achieved th...

Designing the Model of Factors Affecting the Customer Based Brand Equity on Brand Performance in the Cosmetics Market

Over the past few years, many organizations have come to believe that the brand of their products and services is one of their most valuable assets. Therefore, it must be said that the brand is an asset that has a significant part of the value of the property of institutions and organizations. In this research, the building brand equity (BBE) from the customer's perspective and brand market per...

Investigating the Factors Affecting Customer-Based Brand Equity in Selected Private Hospitals in Tehran and Kerman

Introduction: Branding is one of the most important needs of any organization to survive and improve the quality of provided products and services. Today, branding is also being increasingly used by health organizations and has become one of the important elements for improving the quality of services provided by hospitals as the main body of health services. In the present study, the factor...